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PRUDENTIAL (PRU.L)On Aug 21: 506.50 p  Down 14.50 (2.78%)  
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[Chart]
 
Address:Laurence Pountney Hill
London EC4R 0HH United Kingdom
Web Site:www.prudential.co.uk
Index:FTSE 100 | STOXX 600
Market Place(s) :Frankfurt | Virt-x | Virt-x | New York | London
Number Of Shares :2,491,203,000
Sector:Finance
Industry:Insurance's
Sub-Industry:General Insurer
Prudential Plc, British life insurancePrudential Plc has more than 150 years of history behind it. This group is one of the greatest specialists in life insurance and financial services (property and car loans) in Great Britain. But its uniqueness lies in its sales policy.It sells products over the Internet and by telephone. Its subsidiary, Egg, handles the on-line side of the business, while a network of call centers enables it to meet the needs of its customers across the whole world. The group is well-established in three continents: in Asia, in Europe in Germany and in the United States, where it ranks amongst the ten leading insurance companies through Jackson National Life, its American subsidiary.

IDENTITY CARD 
ISIN:GB0007099541
Reuters Code:PRU.L
Local Code :PRU
Auditor:KPMG Audit Plc
Number of employees:34,789 ( 31/12/2006 )
31,661 ( 31/12/2005 )

EXECUTIVE TEAM 
Chairman of Board of Directors:David Clementi
Chief Executive Officer:Mark Tucker
Chief Financial Officer:Tidjane Thiam
Corporate Secretary:Peter Maynard
Data as of 25/03/2008.

CALENDAR 
Annual report:14/03/2008
Shareholder ’s meeting:15/05/2008
Profits 1st half-year:31/07/2008

INVESTORS CONTACT 
James Matthews
Telephone:+44 (0) 20 7548 3511
Fax:N/A
Email:james.matthews@prudential.co.uk
SHAREHOLDERS 
Legal & General Investment Management Limited:4.5%
BARCLAYS:3.02%
 
KEY FIGURES 
Year
Net Operating revenues*
Net Profit*
* in million(s) of Pound

EARNINGS PER SHARE 
Year 2006 2005 2004 2003 2002
Earnings per share* 41.836.231.620.110.4
* in pence

SALES PER ACTIVITY 
Investment products:56%
Insurance products:44%
Sector Data as of 31/12/2006

SALES PER GEOGRAPHIC AREA 
Core Market
United Kingdom62
Geographic areas
Europe:62%
Rest of the World:24%
Asia:15%
Areas data as of 31/12/2006
Profile as of 25/03/2008. Data provided by EuroStockCity

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