Friday June 27, 02:19 PM
Supermarkets Go Bananas In Price War
By Sky News
A supermarket price war has broken out with high street stores making huge cuts in the cost of groceries. Both Asda and Tesco have taken out a series of adverts in the national press promising lower prices in a bid to outflank their rivals. The
price war began with Asda unveiling a range of goods including sausages and bananas for sale over the weekend at 50p.A spokesman for the supermarket said its budget brands were increasing in popularity. He said: "Times are getting tough and people are feeling the pinch so we have reduced the price of these ten staple items over the weekend. "It is going back to the basics like bread, eggs and butter and fruit and veg as well." The reductions will last until Sunday. Tesco also declared a series of "inflation busting prices" with up to 50% off around 5,000 items. A spokeswoman for the chain said they would announce another 3,000 price cuts next week. She said: "We know times are tough and customers are tightening their belts so we will be keeping an eye on prices all year." The move follows the rising popularity of discount stores like Aldi and Lidl.
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