Tuesday April 22, 07:05 PM
Lee Jae-yong
By Anna Fifield
As Lee Kun-hee's only son, Lee Jae-yong has long been considered the heir apparent at Samsung (000835.KS - news) , a view solidified
last year when he was appointed to the specially created role of chief customer officer of Samsung Electronics. Mr Lee, 40, is easy-going and candid. All his life he has been groomed to inherit the company, completing an MBA at Keio University in Japan before entering Harvard Business School. His father instructed him to play golf with Samsung executives and study their personal styles. In one of his first tasks at chief customer officer last year, Mr Lee Jr showed News Corp's Rupert Murdoch around the Samsung showroom at the Las Vegas consumer electronics show.
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