Sunday April 15, 04:00 PM
Atlantic Records UK Adopts ShoZu-Enabled Phones To Broaden Artist Reach, Providing Instant Mobile-to-Web Image Transfers
Warner Music International the First Music Major to Work With ShoZu in Europe
By Business Wire
LONDON & BURBANK, Calif.
Atlantic Records UK, a division of Warner Music International,
announced today that it is adopting ShoZu's one-click handset-to-web
video and photo uploading service to connect its artists and fans
online. The agreement
is the first in Europe and the latest in a
series of ShoZu/record label partnerships that enables artists to
easily post video clips and photos taken with camera phones onto their
own websites, social network sites, and photo and video sharing
communities such as YouTube.
Atlantic UK performers equipped with ShoZu-powered phones will now
be able to create their own behind-the-scenes photos and video clips
with the handset, add comments or captions, and immediately transmit
the content to assorted web destinations with one click.
The first Atlantic UK artists to use the service will be Funeral
For A Friend (FFAF), the five-piece Welsh post-hardcore band whose new
album 'Tales Don't Tell Themselves' is released on 14th May, and newly
signed, critically acclaimed band Hadouken! A range of Funeral For A
Friend's content shot using a ShoZu phone can be viewed via the band's
official YouTube channel http://www.youtube.com/funeraltube. The label
will also be furnishing Hard-Fi, James Blunt and a variety of other
performing artists with ShoZu phones.
"We continue to explore new ways of connecting music fans with the
bands they love. With ShoZu, we can make it easy and fun for our
artists to embrace the power of social networking sites and other Web
2.0 technologies and offer fans unique and exciting content," said
Jack Melhuish, Digital Manager of Atlantic UK. "ShoZu's one-click
image uploading is fast, easy and most importantly mobile. This makes
it possible for artists to stay in touch with their fan base, wherever
they are."
"The camera phone is a powerful tool to capture a part of the
music experience. It's there on the tour bus, backstage, at parties,
in the studio, and even at home, and it can bring fans right into
their favourite bands' lives like a fly on the wall," said Jennifer
Grenz, ShoZu Senior Director of Marketing. "Agreements like this one
add the ability to instantly get those videos and photos from the
handset to the web for constant content refreshes. This reaches music
consumers where they live: online."
ShoZu's Share-It service enables users to upload photos and video
clips captured on their camera phones with fewer clicks, at higher
resolution and to more web destinations than any other method. There
is no need to transfer files to a PC, interrupt phone calls or photo
taking during transfers, or start over in the event of a dropped
connection (ShoZu automatically resumes from the point of failure).
The service also automatically attaches location tags to images when
GPS-enabled handsets are used, providing valuable capabilities for
touring artists who want their fans to be able to follow their
progress on a map.
ShoZu currently supports over 155 mobile phones, including the new
Motorola MOTORIZR Z8 hi-def Smartphone as well as a variety of GPS and
WiFi models.
About ShoZu
ShoZu is a mobile media service that enables consumer and media
companies to interact with customers on their mobile phones through
fast, easy exchange of multimedia content and web-based services. The
company's patented technology allows consumers to download and upload
photos, videos, music, text and other digital content to and from the
handset without the need to open a mobile browser, wait for pages to
load, interrupt phone calls, start over in the event of a dropped
connection, or sync to a PC. Services include innovative ZuCasts that
deliver content to the handset automatically, one-click uploading of
camera phone images and video clips to community websites and other
destinations, and a mobile advertising platform that provides
non-intrusive and highly targeted ad delivery. For more information,
visit www.shozu.com/aboutus
About Warner Music International
Warner Music International (WMI) is Warner Music Group's global
(ex-U.S.) recorded music division that markets and distributes WMG's
world-class roster of U.S. and international recording artists through
a network of affiliates and licensees in more than 50 countries. With
a commitment to developing local talent as well as marketing
international superstars, WMI leverages its expertise in each region
around the world to attract and cultivate a diverse international
artist roster. WMG is a pioneer in delivering music content in new and
exciting ways, with a track record of 'firsts' in the digital space.
Contact
S&S Public Relations, Inc.
Kristin
Miller, 317-514-0256
kmiller@sspr.com
or
ATLANTIC
UK PRESS CONTACT:
Warner Music International
James Steven,
07870 70 4646
james.steven@warnermusic.com
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