The boss of struggling carmaker Jaguar has told Sky News how it will survive the global economic crisis.
Speaking on Jeff Randall Live, Mike O'Driscoll said the west Midlands-based company will do even better than its rivals.
"We're going to come out of this recession, out of this downturn stronger than anyone else."
His comments came at the glitzy launch of the new XJ model held at the Saatchi Gallery in the affluent London borough of Chelsea.
"We've remade Jaguar over the last 24 months. The XJ's the third of our new model range. The XF, the XK, now the XJ and we've got three great models that will set Jaguar forward for the future."
The debut of the new car, priced at between £52,000 and £88,000, comes as the motor industry faces the toughest challenges since the Great Depression.
According to its Indian owner, Tata Motors, Jaguar has been losing one million pounds a day in the ten months since it was bought from US car giant Ford.
The company has held negotiations with Business Minister Lord Mandelson but is yet to secure new financing.
The talks have centred on a request for the government to guarantee a £340m European Investment Bank loan.
The new XJ will be built at the Castle Bromwich factory in Birmingham and is expected to be in showrooms by December 2009.
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