LONDON (ShareCast) - There's potentially more good news for struggling sports broadcaster Setanta as rumours do the rounds that Dutch media giant Endemol (Amsterdam: EML.AS - news)
could take a stake.
The maker of reality TV show Big Brother is thought to be interested in buying 49% of the Irish business with other investors.
It could join a consortium including US investor Len Blavatnik whose Access Industries was said to have offered £20m for a 51% stake on Friday.
Russian oligarch, Blavatnik, also involved with pay-tv channel Top-up TV, already has a small interest in Setanta.
Setanta has been in trouble ever since it failed to keep one of its two packages with the English Premier League (EPL) to show live matches for the 2010-11 season.
It has to find £30m to pay the EPL for TV rights and £3m to the Scottish Premier League. It's currently losing around £100m a year.
Setanta, which also owns rights to show cricket, PGA golf and rugby matches, boasts about 1.2m subscribers, but that's way shy of the 1.9m it needs to break even.
Last Wednesday, the company said it had stopped accepting new subscriptions.
Deloitte is poised to take over the running of the business if the rescue deal fails and Setanta is forced into administration.
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