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Thursday August 6, 10:10 AM
British broadcaster ITV sells Friends Reunited

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LONDON (AFP) - ITV (LSE: ITV.L - news) on Thursday said it had agreed to sell social networking website Friends Reunited after Britain's biggest commercial television broadcaster posted a first-half pretax loss of 105 million pounds.

ITV is selling the website, which has been eclipsed by more popular rivals Facebook, MySpace and Twitter, to IT group Brightsolid Limited -- owned by British publisher D.C. Thomson -- for 25 million pounds in cash, subject to regulatory approvals.

The broadcaster had bought the website in 2005 for 120 million pounds (141 million euros, 204 million dollars).

Meanwhile ITV's first-half pretax loss was much reduced compared with the first six months of 2008 when ITV had made a loss of 1.537 billion pounds after writing down the value of assets.

"Our financial results for the half year reflect the impact of the unprecedented downturn in television advertising," ITV executive chairman Michael Grade said in the group's earnings statement.

"The rate of market decline has eased slightly in the second half and ITV continues to outperform the market," he added. ITV in April announced that Grade was to step down before the end of 2009.

Grade on Thursday said ITV's cost-cutting plans, including 600 job losses to achieve annual savings of 245 million pounds by 2011, helped to reduce first-half losses.

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