Tuesday September 2, 10:28 AM
Green living suffers
By Pauline McCallion
Consumers appetite for green products has halved since March 2008, according to research from Abbey.
A survey from the bank has revealed 44% of people are no longer willing to pay a supplement for green products. In March of this year,
the average consumer was willing to pay £5 extra per £50 of groceries. However, this has dropped to £2.45 in recent months as Britons feel the pinch of rising food and fuel prices.
Of those surveyed, 23% said the current economic uncertainty made them less likely to consider the environment when doing their weekly shop and 30% said they were buying fewer goods they consider to be environmentally friendly. Paying a supplement for green products is now unacceptable for 44% of Brits, with 31% only will to spend an extra £5 or less. In March of this year, 76% said they would be happy to spend up to £5 extra.
Matthew Timms, managing director of Cahoot, Abbeys online banking arm, said: Were more environmentally aware than ever before but with the cost of living skyrocketing, its becoming more and more difficult to tempt us into parting with cash for greener foods which are often significantly more expensive.
There are simple steps that people can take to go green without spending a fortune, such as recycling or switching to paperless bank statements. These small changes will cost you nothing and help to protect the environment without denting your bank balance.
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