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Thursday July 2, 12:00 AM
Lessons From the Financial Crisis

By Jennifer Schonberger

In 1989, Michael Lewis won acclaim for his bestselling Wall Street expose, Liar's Poker. In the book, he described, in unflattering detail, the Wall Street excesses he witnessed as a bond salesman for Salomon Brothers, now part of Citigroup
(NYSE: C - news) . When Lewis exited that madness in the 1980s, he thought he'd observed the end of an era. He was wrong.

"Liar's Poker ends up being the beginning, instead of the end," he said on a recent visit to Fool Global HQ. "What I wrote is an antique document of a relatively innocent age, when Wall Street spun out of control in the exact same direction it was going in when I was there in 1988. It just kept going for another two decades."

Party Like It's 1989

Lewis is currently addressing that unfinished business: He's writing a new book, due out later this year, that will pick up on some of the themes he last wrote about in the late 1980s. But he stopped by our US offices as part of a tour for his new book, Home Game: An Accidental Guide to Fatherhood.

Lewis chatted with us about baseball, being a dad, and a few other things under the finance sun. Here are three quick hits from Lewis' talk:

1. Moneyball and the Financial Crisis

When Lewis' popular book Moneyball first came out, he said Wall Street seized on it immediately, allegedly applying the book's principles to its own practices in order to better measure value and risk.

"The general idea that there are better ways to measure value is applicable to all kinds of things, but you've got to be very careful how you apply it," Lewis said.

However, Lewis thinks people liked the idea more than the fact of it. As he put it, "total catastrophe" ensued on Wall Street. "The central lessons of Moneyball were largely ignored by the people paying the closest attention to it," he said. "One of the central lessons is: Be careful what you measure, because you could measure the wrong thing, and it could totally screw you up."

Anyone can pull up a 2008 share price chart of major banks like Royal Bank Of Scotland (LSE: RBS.L - news) (LSE: RBS) and Barclays (LSE: BARC.L - news) (LSE: BARC) to see that Lewis is onto something.

2. On The Crisis

The root of the financial crisis, according to Lewis, is the entire notion of the financial economy having a separate life from a productive economy. "No one asked questions about [whether] this is actually useful, to be inventing this instrument and trading it," he said.

He suggests appointing someone to essentially be a company contrarian. "When an organisation gets over a certain size, it gets hard to argue with the organisation." Later in the interview, Lewis added, "It's amazing what people are paid to believe."

3. The Golden Age of Financial Journalism

The golden age of finance may be taking a breather, but for financial journalism, Lewis believes it's just getting started.

"There's an incredible amount of journalism and literature that can be done out of this period," he said. "I think it's just the beginning of what there is out there. There is so much that needs to be explained and there is such a hunger for an explanation."

> If you're in the market for buying and selling shares, consider opening an online broker account with The Motley Fool's Share Dealing Service. You can buy and sell shares in real time for a flat rate of just £10. Visit www.fool.co.uk to open an account.

> A version of this article was originally published on Fool.com. It has been updated by Bruce Jackson, who does not have an interest in any of the companies mentioned in this article.

Copyright © 2008 Fool.co.uk - Investment Team. All rights reserved.

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